Lifestyle of Health and Sustainability, short LOHAS, means something like: New values, new consciousness, the needs of people are directed inwards – a reversal of the way of life for self-knowledge, for freedom from stress and slow down “orientation of lifestyles on health and sustainability, health, sustainability and stability. All this leads to a demand of economic, health, and economically viable products and services. would like to contribute to address a broader stratum of society and to channel in german-speaking offers that make their opinion the core of changes (change of thinking) in the area of sustainability and environment.


89% of all this users are educated and have a job. 55% of the user are male and 65% of them are younger than 39 years. 86% of the user are under 49 years.

16% earns more than 3000€ per month.

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